Get Edge Marketing

What’s Your REAL REASON For Blogging…???

Rose — Tue, 30 Mar 2010 21:02:59 +0000

I bet you’re thinking it’s to make money! NOPE… It’s not.

Let me explain….

You may at first think your reason to have a blog is to make money. It’s not. That’s just a byproduct of your blogging.

Your real reason to blog is to create relationships with your readers and other bloggers.

This is sometimes where people realize they are not cut out to be bloggers and there are a lot of people blogging that SHOULDN’T be blogging !!!

Blogging is at it’s very heart is a social endeavor. You need to create relationships as a blogger to have a really successful blog. It is the quality of those relationships that allow people to get to know you … like you and TRUST you enough to do business with you.

Creating A Relationship With Your Readers…

When you create a relationship with your reader they feel like they know you. They feel like you are talking to them when you write your posts. They identify with your content.

This is very much like making friends with someone. As people we LOVE to listen to a recommendation from a friend than a stranger.

Think about this for a second…. When was the last time you watched or heard a commercial for a new product ~ be it a movie, a book, a kitchen gadget ~ whatever…. Did you run out and buy it based on the commercial? If you are anything like me…you started asking some of your friends if they knew anything about it….right…???

If it has anything to do with a kitchen gadget I am the one that my friends call first… because I know the inside deal on kitchen equipment. However… when I need the inside scoop on something that someone else knows about… I check with them. I LOVE having friends that I can trust to tell me the truth about a product!!

So what I’m saying here is … you need to create relationships with and get to know your readers. Take the time to interact with them … help them get honest answers to their questions… help them solve a problem by really being their friend !!!

Creating Relationships With Other Bloggers…

Developing great relationships with other bloggers is really important to YOUR long term blogging success because having allies and friends is VITAL in the blogoshpere. One email mention from someone that has a big list of loyal readers and a big following of raving fans can change your entire business. However… no one is going to mention you to their readers if they don’t know you… like you and TRUST you.

I’ll tell you right now that just emailing people and asking them to promote you or your stuff … mention you and recommend you to their readers …or whatever it is you want them to do for you is not going to work unless they know who you are and like you.

Creating relationships with other bloggers creates opportunities for joint ventures, for guest blogging opportunities, for link swaps… the list goes on. But you can’t do any of those things without first creating a relationship with some of the other bloggers in your industry !!!

How To Create and Develop Powerful Blogging Relationships…

With Your Readers …

This one is VERY simple. You must consistently create excellent pillar (the meat and potatoes) type of content that supports your blog. People will learn that they can trust you to have new and valuable content which means that they’ll keep coming back.

If the content is truly valuable … helpful … inspiring ~ whatever is appropriate to your industry … your readers will not only keep coming back… they will tell other people about it as well.

Ask for comments. Start a conversation. Then participate. Answer your comments ~ ALWAYS.

When someone has gone to the trouble of starting a conversation on your blog, respond to them. Simple as that. Your comment replies are one of the biggest assets you have to creating and nurturing a relationship with your readers.

With Other Bloggers…

Start reading and commenting on THEIR blogs !!! This is the single best ways to start a relationship with them. Take a minute and send the other blogger an email. Do this after you’ve been commenting for a while and they are familiar with your name.

Don’t ask them for anything, or try to get anything from them. Just make personal contact. Tell them what you love about their blog. Be sure to THANK THEM for their content. Tell them a story about what you learned or were able to do or how were you helped by their posts. (I personally LOVE it when I get “Fan Mail”!! It is HUGE for me when I know that I have been able to HELP someone or make a difference for them.) I guarantee that you will be remembered if you do this.

For those of you using Social Media …Tweet their stuff … Share their information on Facebook. This is a great way to create and grow relationships If you use the @theirusername they will know you did it. They will remember you if you do it regularly. (and the chances are really good that they will start retweeting and Facebooking you too ~ which is a HUGE benefit to you … this is what is called “Content Syndication” and it provides extraordinary leverage for everyone !!! And…if you don’t know what I am talking about right now… don’t worry… I will go over this a bit later in this information series and show you how it all ties together !!!)

For some more basic information about business blogging … take a minute to read a post I wrote about building credibility and trust with your blog !!!

Take a second to leave a comment or ask a question !!! I would LOVE to be able to HELP YOU !!!

What’s Your REAL REASON For Blogging…??? is a post from: Get Edge Marketing

BlogTalkRadio With Designed For Divine Destinations!!! Great gal pals and fellow entrepreneurs Jody Maley and...

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Getting Daily Readers Through RSS Feed Readers

Rose — Mon, 29 Mar 2010 05:11:42 +0000

I am so glad that my good friend Scott Manesis likes to share GREAT goodies with us !!!

Today he compiled a really comprehensive list of RSS Feed Directories…

You might be wondering what an RSS Feed Directory is so here you go….

An RSS feed is basically a short summary of your blog posts that gets updated as you update your blog. Many people will actually just subscribe to your blogs RSS feed rather than visiting the actual site everyday. This way they can view an excerpt of your most recent 3-6 posts (typically) and decide if they want to visityour blog to read the rest of the article.

Submitting your site to RSS Feed directories can bring your blog a fair amount of traffic all by itself. When you get some extra time, run through this list of feed directories and submit your blog. Over the next few weeks you will notice quite a bit more traffic coming to your site! WARNING … this is HIGHLY labor intensive …. it will take a couple of days to get it all done an the process is different for each site !!

http://www.technorati.com

http://www.bloglines.com

http://www.spurl.net

http://www.guardian.co.uk

http://www.pubsub.com

http://www.feedster.com

http://blogdex.net

http://www.blogpulse.com

http://www.syndic8.com

http://www.daypop.com

http://www.findory.com

http://www.blogdigger.com

http://www.icerocket.com/

http://www.topix.net

http://news.yahoo.com/

http://www.blogwise.com/

http://www.newsisfree.com

http://www.blogarama.com

http://www.blogstreet.com

http://blogcritics.org

http://www.blogexplosion.com/

http://www.popdex.com/

http://weblogs.us/

http://feeds.scripting.com

http://www.blogsearchengine.com

http://bulkfeeds.net

http://www.memigo.com

http://swoogle.umbc.edu/

http://www.globeofblogs.com

http://www.feedsfarm.com

http://www.bloogz.com

http://www.libdex.com/weblogs.html

http://www.2rss.com

http://portal.eatonweb.com

http://www.truthlaidbear.com

http://www.rssfeeds.com

http://www.completerss.com

http://dir.nooked.com/home.dir

http://www.csthota.com/blogmap/

http://w.moreover.com

http://my.msn.com/*

http://www.mozdex.com

http://www.rss-network.com

http://www.getblogs.com/

http://directory.google.com

http://www.feed24.com/

http://www.bloggernity.com/

http://www.bloghub.com/

http://newstrove.com

http://www.blogrankings.com

http://dir.yahoo.com

http://www.blogdir.com

http://www.feedplex.com

http://www.bloghop.com

http://www.weblogalot.com

http://www.newsmob.com

http://www.diarist.net

http://www.allheadlinenews.com

http://www.fybersearch.com/

http://www.lsblogs.com/

http://myst-technology.com

http://www.yenra.com/headlines

http://chordata.geckotribe.com

http://www.fastbuzz.com/main.jsp

http://www.crayon.net

http://www.theweblogreview.com

http://www.search4rss.com

http://scienceport.org

http://blogmatcher.com

http://www.blogtree.com

http://www.everyfeed.com*

http://www.headlinespot.com

http://www.easyrss.com

http://www.blurtit.com/

http://www.thefeeddirectory.com/

http://www.feeds4all.com

http://www.downes.ca/xml/edu_rss.htm

http://www.newsknowledge.com

http://www.yourwebloghere.com/

http://www.newsxs.com

http://www.postami.com/

http://www.shas3.com

http://geekphilosopher.com/

http://www.esperanto.se/kiosk

http://submit.search.yahoo.com

http://www.newzalert.com

http://www.sharedrss.com/

http://www.genecast.com

http://www.rss-clipping.com

http://www.readablog.com/default.aspx*

http://www.anse.de

http://www.stepnewz.com/sn/default.asp

http://www.newsinterceptor.com/

http://www.contentsmatter.com

http://www.bloggerfind.com/

http://www.redtram.com/

http://www.kmax.ws

http://www.blogcatalog.com

http://www.wilsdomain.com/

http://www.bloguniverse.com

http://www.cs.columbia.edu/nlp/newsblaster

http://reader.rocketinfo.com

http://www.rssreader.nl

http://www.newstrawler.com

http://www.news-feeds.org/index.php

http://www.newzfire.com/

http://rss-feeds-directory.com/

http://www.blogsforsmallbusiness.com

Getting Daily Readers Through RSS Feed Readers is a post from: Get Edge Marketing

Awesome List of Ping Sites To Get More Exposure for Your Blog !!! My good buddy Scott Manesis just wrote an amazing...

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Awesome List of Ping Sites To Get More Exposure for Your Blog !!!

Rose — Mon, 29 Mar 2010 04:38:07 +0000

My good buddy Scott Manesis just wrote an amazing blog post about all of the Ping Sites that he submits his blogs to. I asked him if I could share this list with you… and he said it was ok !!

Take a minute to stop by and visit his blog as well !!

Good…no hype… useful information !!!

Scott’s List of Preferred Ping Sites !!!

http://rpc.pingomatic.com/

http://www.blogpeople.net/servlet/weblogUpdates

http://bulkfeeds.net/rpc

http://ping.myblog.jp/

http://ping.bloggers.jp/rpc/

http://bblog.com/ping.php

http://blogsearch.google.com/ping/RPC2

http://api.feedster.com/ping

http://api.moreover.com/ping

http://api.moreover.com/RPC2

http://blog.goo.ne.jp/XMLRPC

http://blogdb.jp/xmlrpc/

http://coreblog.org/ping/

http://ping.blo.gs/

http://ping.bloggers.jp/rpc/

http://ping.cocolog-nifty.com/xmlrpc

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://pinger.blogflux.com/rpc

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://www.blogdigger.com/RPC2

http://xping.pubsub.com/ping

http://api.my.yahoo.com/rss/ping

http://rpc.pingomatic.com/

http://ping.weblogs.se/

http://blogmatcher.com/u.php

http://coreblog.org/ping/

http://www.blogpeople.net/servlet/weblogUpdates

http://bulkfeeds.net/rpc

http://trackback.bakeinu.jp/bakeping.php

http://ping.myblog.jp/

http://ping.bitacoras.com/

http://ping.bloggers.jp/rpc/

http://ping.blogmura.jp/rpc/

http://xmlrpc.blogg.de/

http://1470.net/api/ping

http://bblog.com/ping.php

http://blog.goo.ne.jp/XMLRPC

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.my.yahoo.com/RPC2

http://xping.pubsub.com/ping/

http://ping.blo.gs/

http://ping.feedburner.com/

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.newsgator.com/

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://www.blogdigger.com/RPC2

http://www.blogstreet.com/xrbin/xmlrpc.cgi

http://www.newsisfree.com/RPCCloud

http://ping.weblogs.se/

http://blogmatcher.com/u.php

http://coreblog.org/ping/

http://www.blogpeople.net/servlet/weblogUpdates

http://bulkfeeds.net/rpc

http://trackback.bakeinu.jp/bakeping.php

http://ping.myblog.jp/

http://ping.bitacoras.com/

http://ping.bloggers.jp/rpc/

http://ping.blogmura.jp/rpc/

http://xmlrpc.blogg.de/

http://1470.net/api/ping

http://bblog.com/ping.php

http://blog.goo.ne.jp/XMLRPCishinao.net

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.moreover.com/ping

http://api.my.yahoo.com/RPC2

http://api.my.yahoo.com/rss/ping

http://bblog.com/ping.php

http://blog.goo.ne.jp/XMLRPC

http://blogdb.jp/xmlrpc

http://blogdigger.com/RPC2

http://blogmatcher.com/u.php

http://blogpeople.net/servlet/weblogUpdates

http://blogsearch.google.com/ping/RPC2

http://blogstreet.com/xrbin/xmlrpc.cgi

http://bulkfeeds.net/rpc

http://coreblog.org/ping

http://newsisfree.com/RPCCloud

http://ping.bitacoras.com/

http://ping.blo.gs/

http://ping.bloggers.jp/rpc

http://ping.blogmura.jp/rpc

http://ping.cocolog-nifty.com/xmlrpc

http://ping.feedburner.com/

http://ping.myblog.jp/

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://ping.weblogs.se/

http://pinger.blogflux.com/rpc

http://rpc.blogrolling.com/pinger

http://rpc.icerocket.com:10080/

http://rpc.newsgator.com/

http://rpc.pingomatic.com/

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://trackback.bakeinu.jp/bakeping.php

http://xmlrpc.blogg.de/

http://xping.pubsub.com/ping

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.moreover.com/ping

http://api.my.yahoo.co.jp/RPC2

http://api.my.yahoo.com/RPC2

http://api.my.yahoo.com/rss/ping

http://audiorpc.weblogs.com/RPC2

http://bblog.com/ping.php

http://blog.goo.ne.jp/XMLRPC

http://blogdb.jp/xmlrpc

http://blogdigger.com/RPC2

http://blogmatcher.com/u.php

http://blogpeople.net/ping

http://blogpeople.net/servlet/weblogUpdates

http://blogsearch.google.com/ping/RPC2

http://blogstreet.com/xrbin/xmlrpc.cgi

http://bulkfeeds.net/rpc

http://coreblog.org/ping

http://feedsky.com/api/RPC2

http://hamo-search.com/ping.php

http://holycowdude.com/rpc/ping

http://newsblog.jungleboots.org/ping.php

http://newsisfree.com/RPCCloud

http://ping.bitacoras.com/

http://ping.blo.gs/

http://ping.bloggers.jp/rpc

http://ping.blogmura.jp/rpc

http://ping.blogoon.net/

http://ping.blogs.yandex.ru/RPC2

http://ping.cocolog-nifty.com/xmlrpc

http://ping.fc2.com/

http://ping.feedburner.com/

http://ping.kutsulog.net/

http://ping.myblog.jp/

http://ping.namaan.net/rpc

http://ping.snap.com/ping/RPC2

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://ping.weblogs.se/

http://ping.wordblog.de/

http://pinger.blogflux.com/rpc

http://r.hatena.ne.jp/rpc

http://rpc.bloggerei.de/ping

http://rpc.blogrolling.com/pinger

http://rpc.icerocket.com:10080/

http://rpc.newsgator.com/

http://rpc.pingomatic.com/

http://rpc.reader.livedoor.com/ping

http://rpc.technorati.com/rpc/ping

http://rpc.technorati.jp/rpc/ping

http://rpc.twingly.com/

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://trackback.bakeinu.jp/bakeping.php

http://wasalive.com/ping

http://xmlrpc.blogg.de/

http://xping.pubsub.com/ping

http://zhuaxia.com/rpc/server.php

blogsearch.google.ae/ping/RPC2
blogsearch.google.at/ping/RPC2
blogsearch.google.be/ping/RPC2
blogsearch.google.bg/ping/RPC2
blogsearch.google.ca/ping/RPC2
blogsearch.google.ch/ping/RPC2
blogsearch.google.cl/ping/RPC2
blogsearch.google.co.cr/ping/RPC2
blogsearch.google.co.hu/ping/RPC2
blogsearch.google.co.id/ping/RPC2
blogsearch.google.co.il/ping/RPC2
blogsearch.google.co.in/ping/RPC2
blogsearch.google.co.it/ping/RPC2
blogsearch.google.co.jp/ping/RPC2
blogsearch.google.co.ma/ping/RPC2
blogsearch.google.co.nz/ping/RPC2
blogsearch.google.co.th/ping/RPC2
blogsearch.google.co.uk/ping/RPC2
blogsearch.google.co.ve/ping/RPC2
blogsearch.google.co.za/ping/RPC2
blogsearch.google.de/ping/RPC2
blogsearch.google.es/ping/RPC2
blogsearch.google.fi/ping/RPC2
blogsearch.google.fr/ping/RPC2
blogsearch.google.gr/ping/RPC2
blogsearch.google.hr/ping/RPC2
blogsearch.google.ie/ping/RPC2
blogsearch.google.in/ping/RPC2
blogsearch.google.it/ping/RPC2
blogsearch.google.jp/ping/RPC2
blogsearch.google.lt/ping/RPC2
blogsearch.google.nl/ping/RPC2
blogsearch.google.pl/ping/RPC2
blogsearch.google.pt/ping/RPC2
blogsearch.google.ro/ping/RPC2
blogsearch.google.ru/ping/RPC2
blogsearch.google.se/ping/RPC2
blogsearch.google.sk/ping/RPC2
blogsearch.google.tw/ping/RPC2
blogsearch.google.us/ping/RPC2

To add these just go to Settings>Writing.

Scroll to the bottom of the page and delete what is currently in the box that says Update Services and paste in this list.

This will give you some extra free traffic to your blog.

Awesome List of Ping Sites To Get More Exposure for Your Blog !!! is a post from: Get Edge Marketing

Getting Daily Readers Through RSS Feed Readers I am so glad that my good friend Scott...
How Can I Improve My Blog…??? Can your blog explain what it is all about...

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How Can I Improve My Blog…???

Rose — Sun, 28 Mar 2010 05:03:56 +0000

Can your blog explain what it is all about in 30 seconds or less…???

If you aren’t sure… or if you are looking to improve your blog (which is a question that I am frequently asked) … take a few minutes to watch this video from Yaro Starak on “How To Make a Good First Impression With Your Blog”

Click here to view the embedded video.

If you would like to have a quick review of YOUR blog…. leave a comment down below and I will be happy to take a peek at your blog and let you know if you are on the right track !!!

Did you get your free copy of “Dead Blogs Don’t Lie” yet…??? If not….what are you waiting for…??? It is getting RAVE reviews !!!

How Can I Improve My Blog…??? is a post from: Get Edge Marketing

Awesome List of Ping Sites To Get More Exposure for Your Blog !!! My good buddy Scott Manesis just wrote an amazing...
What’s Your REAL REASON For Blogging…??? I bet you’re thinking it’s to make money! NOPE…...
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High Level Copywriting For Free…???

Rose — Thu, 25 Mar 2010 05:17:48 +0000

Dozens of skills come in handy when you sell online…

Video, programming, graphics, proficiency with all sorts of traffic, teleseminars and webinars… the list is endless.

Pretty overwhelming actually.

But there is one skill that absolutely trumps them all…

And that skill is….

Persuasive writing … Copywriting

Even if your forte is video, somebody has to write a script and somebody has to give the video a name and description that convinces somebody to click “play.”

Once you have this one skill under your belt…EVERYTHNG becomes easier. You have a built-in competitive advantage in JUST ABOUT EVERY situation you find yourself in.

And it’s kind of like driving a car. Once you know how… that knowledge is yours forever….

It becomes like “muscle memory” …no matter what you say or do… people pay more attention to you than everyone else…

And THAT is VERY IMPORTANT if you are looking to get your marketing message out there in a BIG WAY !!

Most people that I know can benefit from a crash course in persuasive writing… It has an insanely high payoff.

There are TONS of writing gurus and teachers out there. And I currently study with one of the Masters. However, when I first got started…I plugged into John Carlton and learned alot !!! I’ve been thankful I did that ever since.

John has reduced the mystery of persuasive writing to a 17 point formula called the Simple Writing System. Alot of people that have gone through it and they ALL rave about it.

Writing and communication is the MOST critical skill you can have for your business..

And when the big boys need copywriting help… Who do they turn to???

They ALL go to John Carlton.

And this week he is giving away GOOD STUFF.

If you want to learn how to write sales letters and emails that work you NEED to listen to John.

He only does this twice a year so be sure to visit his site and get the free training…

Yes…after all the free stuff he will try to sell you his course…

But you don’t have to BUY ANYTHING to get the stuff on his blog which is truly topnotch….

www.SimpleWritingSystem.com/blog/

Make sure you put your name and email in on the right so you get all the goodies!

And learn this stuff.

You know that I am committed to showing you how to build a REAL business.

Writing is the CORNERSTONE of a lasting one….

Most entrepreneurs and biz owners never figure it out… and it’s why they struggle….

YOU can thank me later…!!!

High Level Copywriting For Free…??? is a post from: Get Edge Marketing

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13 Mistakes That Bloggers Make …

Rose — Thu, 25 Mar 2010 04:38:04 +0000

If you have a blog or any sort of an online presence …

You will get better results once you read this post from Denise Wakeman of the BlogSquad

13 Mistakes Bloggers Make

Denise helps businesses get maximum results from blogs.

Denise also has a FREE 5 part video course on how to get the best out of your blog to create massive visibility and attract more clients…

She discusses many of the same things that I do in “Dead Blogs Don’t Lie !!!

The videos are between 8 and 12 minutes each and will give you a golden nugget or two about why business blogs are important for your
business and what you need to do in order to effectively leverage a blog for your business….

If you have any questions or comments …. feel free to type them below !!!

13 Mistakes That Bloggers Make … is a post from: Get Edge Marketing

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BlogTalkRadio With Designed For Divine Destinations!!!

Rose — Mon, 01 Mar 2010 23:19:16 +0000

Great gal pals and fellow entrepreneurs Jody Maley and Charlotte Salafia of DesignedForDivineDestinations.com and I had a GREAT time on BlogTalkRadio this morning…

How could we not…

Right off the bat…

Modern miracle technology delayed us from actually getting into the show on time…OR…Maybe it was because it was Monday morning and we just didn’t have enough coffee… who knows…???

It’s not the OOOPS that counts…

It’s how you handle the OOOPS that determines the outcome…LOL

So…I did what I do best…and I started prattling a bit until we got everything under control…

And we started 10 minutes late…LOL

Quite a number of people actually hung around waiting for the show to begin….

Talk about being truly dedicated to learning and moving yourselves forward … in spite of…

KUDOS to all of you….

Well…the reports that have been flying in from all directions are that the show was a HIT !!

WooHOOO… Thank YOU…thank YOU…thank YOU… everyone…

We had a wonderful conversation about BLOGGING

It is something that all three of us a very passionate about…

And it is a TREMENDOUS BUSINESS TOOL when used properly…

For anyone that missed the call…or would like to hear it from the conversation actually starts…

Here is an edited recording of the show…minus the 10 minutes of dead air….

MP3 File

Please feel free to leave your comments below…and if you like what YOU hear on the call…take a minute to share the love…

YOU are appreciated !!

BlogTalkRadio With Designed For Divine Destinations!!! is a post from: Get Edge Marketing

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Page 2 On Google Is Where Traffic Is Going…

Rose — Fri, 19 Feb 2010 04:07:22 +0000

Internet expert Sean Roach, author of Get Off Your Duff and Make Your Own Damn Cheese! recently presented some very interesting information about why page 2 of Google might be a better place for your website to end up on than page 1.

The video footage can be found on the World Internet Summit blog written by Tom Hua and Brett McFall.

There is also alot of great advice from Sean about which niches are producing great financial results and why….

Page 2 On Google Is Where Traffic Is Going… is a post from: Get Edge Marketing

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Successful Business Mindset ~ 2010 and Beyond

Rose — Thu, 18 Feb 2010 05:46:44 +0000

Below is a video that was done by Gary Vaynerchuk in 2008….

It is all about what it takes to conquer the New Economy and come out a WINNER !!

The video is 15 minutes long and worth watching … BEWARE … Gary ‘cusses up a STORM !!

This is NOT for the faint of heart !!

PASSION

TRANSPARENCY

AUTHENTICITY

COMMUNITY

COMMUNICATION

Click here to view the embedded video.

Successful Business Mindset ~ 2010 and Beyond is a post from: Get Edge Marketing

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10 Ways To Generate More Income From Your Business

Rose — Fri, 12 Feb 2010 05:38:03 +0000

Browse the business section of any bookstore, do some research on Goggle…

Inevitably you will find an enormous amount of information…

Keys…secrets….formulas…tips and tricks to running a successful small business

There is so much information that it threatens to easily overwhelm you.

It is all useful, but this vast amount of information can leave entrepreneurs feeling overwhelmed and that running a business is complicated and difficult. That’s far from the truth. Success comes from sticking to basic but simple fundamental principles. Increasing your business income is no exception. When you stop to think about it, there are only three routes you can follow toward making more money:

1. Find more customers

2. Make more from your existing customers by increasing the value of each sale

3. Increase the frequency that customers buy

Those three simple steps represent a foolproof way of increasing the revenue of your business. If you can direct more resources to achieve one or more of these, you will almost certainly make more money. The trick is to move this little list from theory and turn it into practical application in your specific arena and circumstance.

Overall

1. Focus on a specific target market

Understand that you can’t be everything to everyone. Only the big department stores still have a measure of success with a generalist approach, although if the truth be told, many of them are struggling to break even. We live in an age where customers demand an ever increasing degree of specialization—make sure you are able to offer this by developing a target customer profile and a strategy for delivering what they really want. Turning away from the masses to service the few may sound slightly counterintuitive, but it remains the simplest way to build a loyal customer base that is appreciative of the fact that your business is geared toward meeting their specific needs.

2. Deliver innovative, high value products and services

Marketing gurus often talk about the value of being “first in the mind”. This refers to the fact that the first company to offer an exciting new product or service will often become identified with that product or service to such an extent that they will remain the market leader for years or even decades. Examples of companies that are first in the mind are: Microsoft (software), Xerox (copiers) and Coca-Cola (soft drinks). You may not be running a multi-national corporation, but the first in the mind principle can be applied on a local level by making sure that you offer innovative, high value products or services that get people in your niche talking. Selling products or services that are available elsewhere should not prevent you from becoming first in the mind. To assist with this, be sure that the level of expertise and customer care you offer makes your business the first that people think of in your field.

3. Tailor your marketing message toward benefits rather than features

The infamous features and benefits distinction is well worth repeating. We often design our marketing pieces to highlight all the bells and whistles of our products while our prospective customers are simply asking: “What is in it for me?” Since the goal of your marketing message is increasing your income by providing products and services that truly address the needs of your customers, you should make sure that your marketing is laser focused on answering this question.

4. Make technology work for you

Technology provides a small business owner with a huge amount of leverage; time leverage, financial leverage, organizational leverage. It makes good business sense to find technologies that can truly deliver in terms of added value and cost savings. To do this effectively, you will have to do some research, but the benefits are tremendous. Chances are that technology exists that can revolutionize your back-office or marketing.

Get more customers

5. Create an effective follow-up system

Customers who do not buy on a first visit are much more likely to do so on the second—if there is a second! Do your best to ensure there is a second chance by creating an effective follow up system to remind all prospective customers of the great services and products you offer. Technology like e-mail auto-responders and e-zines can play a key role here.

6. Make your current customers work for you

No marketing technique is as effective as word-of-mouth advertising. Ask for and use testimonials—where satisfied customers say GREAT things about you and your business. Always ask for referrals—satisfied customers will always be glad to provide you with information about prospective clients who might benefit from what you offer.

Make more money per client

7. Charge more

This is perhaps the most obvious and also the most difficult way to increase revenue. Most of us fear the loss of customers if we raise our prices. In reality, price is rarely the single most important determining factor in customer loyalty. You will have to do some price point testing to see if you are on the mark. But overall, if what you are providing is of TRUE value and solves your customers’ problems, most clients will gladly pay whatever you are charging.

8. Broaden your product range

One of the best ways to increase income per client is to develop a range of products and services that suits different budgets. This allows you to offer value-added premium services to those who do not mind paying more for something extra.

Increase purchase frequency

9. Design strategies to keep customers loyal

Never underestimate the value of initiatives to keep your customers coming back. Regular customers tend to spend more and are also your best word-of-mouth ambassadors. Make special discounts for regular customers, like loyalty programs, a part of your strategy.

10. Stay in touch. Investigate the best ways to stay connected with your customers

Communicate regularly and focus on the benefits of your products or services. Also be sure to mention any new or additional offerings. If you provide high-value, high-content information to your customers once a week via e-mail or an e-zine, you will be surprised at how much more income you will create. It is also a really special when you send a handwritten note or card to your customers. Most folks are so accustomed to being bombarded by junky emails, that receiving a postcard or a hand written note will be something that totally differentiates you from everyone else !!

10 Ways To Generate More Income From Your Business is a post from: Get Edge Marketing

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