What’s Your REAL REASON For Blogging…???
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Creating A Relationship With Your Readers…
When you create a relationship with your reader they feel like they know you. They feel like you are talking to them when you write your posts. They identify with your content.
This is very much like making friends with someone. As people we LOVE to listen to a recommendation from a friend than a stranger.
Think about this for a second…. When was the last time you watched or heard a commercial for a new product ~ be it a movie, a book, a kitchen gadget ~ whatever…. Did you run out and buy it based on the commercial? If you are anything like me…you started asking some of your friends if they knew anything about it….right…???
If it has anything to do with a kitchen gadget I am the one that my friends call first… because I know the inside deal on kitchen equipment. However… when I need the inside scoop on something that someone else knows about… I check with them. I LOVE having friends that I can trust to tell me the truth about a product!!
I’ll tell you right now that just emailing people and asking them to promote you or your stuff … mention you and recommend you to their readers …or whatever it is you want them to do for you is not going to work unless they know who you are and like you.
Creating relationships with other bloggers creates opportunities for joint ventures, for guest blogging opportunities, for link swaps… the list goes on. But you can’t do any of those things without first creating a relationship with some of the other bloggers in your industry !!!
How To Create and Develop Powerful Blogging Relationships…
With Your Readers …
This one is VERY simple. You must consistently create excellent pillar (the meat and potatoes) type of content that supports your blog. People will learn that they can trust you to have new and valuable content which means that they’ll keep coming back.
If the content is truly valuable … helpful … inspiring ~ whatever is appropriate to your industry … your readers will not only keep coming back… they will tell other people about it as well.
Ask for comments. Start a conversation. Then participate. Answer your comments ~ ALWAYS.
When someone has gone to the trouble of starting a conversation on your blog, respond to them. Simple as that. Your comment replies are one of the biggest assets you have to creating and nurturing a relationship with your readers.
With Other Bloggers…
Start reading and commenting on THEIR blogs !!! This is the single best ways to start a relationship with them. Take a minute and send the other blogger an email. Do this after you’ve been commenting for a while and they are familiar with your name.
For those of you using Social Media …Tweet their stuff … Share their information on Facebook. This is a great way to create and grow relationships If you use the @theirusername they will know you did it. They will remember you if you do it regularly. (and the chances are really good that they will start retweeting and Facebooking you too ~ which is a HUGE benefit to you … this is what is called “Content Syndication” and it provides extraordinary leverage for everyone !!! And…if you don’t know what I am talking about right now… don’t worry… I will go over this a bit later in this information series and show you how it all ties together !!!)
